|WHAT IS THIS BOOK?
As the Go-To Idea Person for over three hundred radio stations spanning a fifteen year career as a Promotions/Marketing Consultant, few people have better insight into what Radio professionals need, then Paige Nienaber.
There have been a multitude of books and other materials designed to touch on Promotions in the electronic media. But few have had actual relevance to the Programmers, Sales Managers, air talent, GM’s and Promotion Directors battling it out in the trenches of Radio.
"Promotions From 'A' To 'Y' (‘Z’ Was Budgeted Out For 2009)" is a concise, how-to guide with instantly applicable ideas that run the gamut from event set-up, vehicular management, department structure, contesting, website tips and how to inject “fun” into an industry that seems to have forgotten that this is supposed to be a fun job.
Chapters on how to throw and present a station concert, plus pieces on imaging and how great morning shows interact with their Promotion Department have been guest written by some of the sharpest minds in those specific areas of the industry.
The ebook contains the following chapters:
Contests (buying the vote)
Owning A Concert
Throwing A Concert
Owning The Streets
Fun ‘N Games
Bad Client Stuff
Warning Signs and Cliché’s
Get Out The Vote
Bad Bad Things (Dirty Tricks)
When Promotions Attack
This guide addresses every possible aspect of an ever-changing and evolving field.